Led the successful launch of skincare services at Elements Massage, seamlessly integrating holistic wellness messaging with therapeutic facials. Partnered with Sanitas Skincare to deliver an immersive, personalized client experience. The campaign doubled revenue goals, increased retail sales, and boosted memberships, positioning Elements as a destination for mind, body, and skin wellness.

Led the successful summer campaign for Radiant Waxing, using disruptive messaging and bold visuals to stand out in a competitive market. The campaign highlighted Radiant’s ability to smooth over the awkward, hairy moments of summer, empowering clients to embrace their "less-hair-era" with confidence. It positioned Radiant Waxing as the go-to for a carefree, comfortable summer, reinforcing the brand’s fun and approachable tone

With the lash extension category down, strip lashes have stepped into the spotlight claiming they are simple, cheap, and "just like professionally applied lash extensions",  but is it worth the hype? The Strip Lashes learning curve can lead to glue mishaps, uneven lash application, an undesirable lash look, guest frustration, and even can damage your lashes! Don’t settle for less, trust the experts for the ultimate lash extensions.

It takes a lash professional to achieve professional results. Don’t settle for less, trust the experts for the ultimate lash extensions. Amazing Lash Studio, trained Lash Stylists, will customize your lashes based on your specific eye shape and style and so you leave the studio with the lashes you love!

Led and developed this breakthrough summer campaign for Amazing Lash, focusing on promoting lash extensions as the perfect accessory for spontaneous summer adventures. The campaign emphasized carefree beauty, allowing clients to "get up and go" with flawless lashes, perfectly suited for long days and magical nights. With engaging visuals and messaging, we reinforced Amazing Lash as the go-to brand for Lashionistas looking to shine all season long.

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We partnered with P&G to help launch new natural beauty brands at Costco. Lead a team in the creation of product name and origin story, along with packaging exploration and brand Vis ID.

Creative Director | Ryan Philbrick
Associate Creative Director | Alicia Dyksterhouse
Senior Art Director | Nate McCollum

Anyone reaching for their best self knows positivity takes practice. Affirmations and the occasional celebration help. In a local-market campaign for goodnessKNOWS, we’re catching Seattleites in the act of making healthy choices. And while we can’t go around and personally high five everyone in the city, our campaign does it for us.

“Good for you” serves as a positive, uplifting introduction to the brand. Took the stairs instead of the elevator? Hey, good for you! Signed up for a 5K? Hey, good for you! Once we’ve captured people’s attention, we’re helping them try a little goodness with goodnessKNOWS sampling and couponing.

Creative Director | Ali Earnhart
Senior Art Director | Alicia Dyksterhouse
Senior Copy Writer | Megan Cohen

This award winning Kroger program for Extra Gum in partnership with the USO drove record sales and brand loyalty for 2 consecutive years. It combined the objectives of the retailer and brand in a way that connected with shoppers on a deep level. It delivered on the Extra Gum brands emotional campaign in support of the USO, reigniting the category and brand in the minds and hearts of Kroger shoppers.

Creative Director | Al Zapata
Senior Art Director | Alicia Dyksterhouse

2016 Silver Reggie
2017 Silver Effie